Navigating the seas of social media is often a confusing and chaotic journey. With such countless social media networks to choose from, you’re probably overpowered by choice or suffocating in the responsibilities that each channel demands.
Assuming you’re puzzling over whether your brand or business should of shouldn’t be on Twitter, or whether it’s worth opening a Pinterest account, it may be best to take a step back and evaluate your social media strategy altogether.
So, before you take on more than you expected, or worse, burn out completely, it’s an ideal opportunity to focus on the channels that will assist you with associating with your target audience, drive engagement and boost revenue for your company.
You don’t have to be on every single channel. Picking what works for your client, your team and your resources will help you sustain associations with authenticity, build trust, and convert when it comes time to sell your goods and services.
The following are six ways to pick the best social media channels for your business, whether you’re just getting started or you’re looking to expand your existing presence. If you try to launch multiple channels at once, your chances of success diminish. A lot.
Twitch Up With Your Audience
Audience is absolutely the crucial factor when opting a social media platform. Nothing else really matters, not even size, if your audience isn’t active on the channel. Facebook, for example, has more active users than any other network, but if your audience hangs out on Snapchat, that’s where you need to be.
That said, Internet users have an average of eight social media accounts, so you should definitely consider other factors when determining where you want to have a presence. For better results you can also go for social media marketing agency India.
Consider Your Niche.
Your products and services, your brand personality, your business type…they should all influence your channel selection. Highly visual brands, like graphic designers and artists, should explore DeviantArt, Dayflash, and Instagram, among others, while large B2B enterprises should definitely have LinkedIn at the top of their list.
But channel choices aren’t black and white either. Many large corporations have a visually stunning brand presence that shows well on Instagram, like Apple. Similarly, creative operations are still businesses, and they can benefit from what LinkedIn has to offer. You just need to weigh what makes sense for the business and understand that what your company does impacts the options available to you.