When big brands started investing more in their digital ads than other conventional marketing methods, social media marketing took off. Since the results were terrific, the trend soon became an essential marketing tactic for businesses of all sizes.
Today, all small and big companies invest heavily in social media marketing. So, despite the global pandemic, social media ad spending jumped almost 50% in the third quarter of 2020 and is expected to increase even more in the upcoming years.
Since social media is super important now, it is pretty helpful to have a social media marketing checklist to tick off all the tasks that make up an effective social media marketing campaign.
A Social Media Marketing Checklist
As a marketer, you are always thinking in one million different directions, and you have SO much on your plate that it is humanly impossible to remember everything! This is why checklists exist.
Marketers rely on checklists to get things done according to an established lineup of tasks. We can bet that you have a checklist for everything, even for hosting a party (cue Monica from friends).
A social media marketing checklist is a similar list of all the important tasks you should carry out to keep track of your social media marketing efforts.
At Digital Thinkhub, we have a checklist for managing our social media activities that help us stay on the same page and track how well our strategies are panning out. The checklists that you will go through later in this article are based on structuring the tasks and taking care of our social media marketing campaigns.
Here are a few other reasons every marketing should have a social media checklist!
- A social media checklist ensures that you don’t miss out on any task for the week, day, or month.
- A checklist helps you stay organized and streamline all your tasks to achieve the business objective of the quarter.
- A social media checklist allows you to be consistent with your daily and weekly tasks. Marketers can follow a consistent workflow that doesn’t burn them by working on less productive tasks.
- It helps you align tasks on a priority basis to make the most out of your day.
- A checklist allows you to assign essential tasks first and assure that the team is getting work done.