As you begin your blogging journey, you’ll find the beginning one of the most exciting and fun times. Once you have gone through the ideation process, researched your target market, and settled on your niche, you start to see your efforts pay off.
It is essential to lay the groundwork before beginning a blog for it to succeed right from the start. You’re right: This stage also involves research. During the launch of your blog, things can go wrong if you do not have a plan of action.
Here’s a simple checklist for blog promotion that will help you get started. Find out how to set up your blog for long-term success and everything you should do before you go live with your blog.
Consider Hiring Freelancers if Necessary
Getting your blog noticed is no easy task! It involves multiple overlapping tasks and resources. If you don’t have the resources to do it yourself, you could hire a bunch of freelancers instead.
My approach is a combination of both. By outsourcing menial tasks to my VAs, I can focus on the most critical tasks (think: strategy, optimization, etc.).
If you have other priorities, this is a good option. Promoting your blog by yourself can be a hassle. Moreover, hiring freelancers is usually relatively inexpensive. On top of that, you can hire freelancers and manage a remote team while on the road to work on your blog.
In addition to organization, you should also consider how you intend to promote. This page provides a phase-by-phase approach to focus on what’s important first and even helps you create a solid project management plan for blog promotion.
Make Visuals to Complement Blog Posts
Visual elements, such as images and videos, allow you to make your blog posts more appealing and memorable. Visual content is remembered more than written content. Consumers recall 65% of visual content versus only 10% for written content, which makes adding visuals to your blogs effective to increase retention.
Developing original images for your blog is another way to make your blog content resonate with your readers. You should follow these guidelines as well as blog headers, original infographics, graphs, etc. Create your infographics faster with these pre-made templates.
Traffic can also be driven to your blog by visual content. A HubSpot experiment found that adding alt text to images could boost your blog’s SEO by 25%. It is equally important to optimize the alt text in your pictures, which also contributes to the accessibility of your blog.)
Create High-Quality Content
It’s essential to create great blog content before considering how you’ll promote your blog. Your business won’t benefit in the long run if you create content for its sake. Ensure that your blog contains helpful, relevant content relevant to your brand and product.
Feature guest writers on your blog and how-to content and ultimate guides. Adding different perspectives to your content will mix up the type of content you’re publishing, but it will provide valuable insight into your network, employee base, and even customers.
Don’t be afraid to follow trends. Content-based on trends, seasonality, and news can keep your blog relevant and exciting, even though every blog needs evergreen content.
Include a Search Engine in your Blog
Be sure to optimize your blog content for search and create interesting helpful content. Optimize your content for search engine results (SERPs) using on-page and off-page search engine optimization (SEO).
Based on keyword research, write blog posts that naturally integrate high-ranking keywords throughout your content. Add external links to influential, relevant pages.
Readers can discover, read, and share your high-quality blog content organically when you optimize your blog for search. Furthermore, it’s less expensive than paid promotion.
Develop Authentic Relationships with your Readers
You don’t have to promote your blog just online and on your blog; building a real relationship with your readers can be equally valuable.
Establish and build a loyal readership first. If you cultivate this base via email, you can count on your readers to provide feedback and share your content, effectively distributing it for you.
Building off-site relationships with other bloggers and businesses is another way to leverage real relationships for blog promotion. Share other people’s content on social media, in your emails, and through links. You never know who might share your blog content in exchange for sharing someone else’s.