Connecting with your audience through Facebook ads is a great way to reach them on the world’s largest social network. But how big is it? The social network has 2.80 billion monthly active users. No doubt, that’s impressive. However, Facebook ads are all about targeting the right segment of people with your message. This type of segment is most likely to be interested in what you are offering.
Before diving into Facebook ads, it is essential to understand the different ad types and targeting options. You’ll learn everything you need to know about Facebook ads in this guide, from creating your first campaign to developing advanced strategies.
Image ads
These simple ads are an excellent way to advertise on Facebook. It doesn’t mean that image ads have to be boring because they are simple. Boosting an existing post with an image from your Facebook Page will enable you to create one in just a few clicks.
Video ads
Facebook video ads can run in the News Feed or Stories or in-stream ads within videos. You can use video ads to showcase your team or your product. You don’t have to film video footage for your video ads. To capture attention or explain your offer, you can also create GIF-like graphics.
Poll Ad
The two-option poll adds an interactive component to an image or video ad in this mobile-only Facebook format. For each poll choice, you can add a separate link. Each poll option’s tally will be visible to you, as well as to those who answer.
Carousel Ad
You can showcase your product or service using ten images or videos. This format can highlight the benefits of one product or several products or even create a panorama with all the photos together. Videos and images can each have their links. The “Shop Now” buttons in the advertisement below link directly to the individual plant’s sales page.
Slideshow Ads
With slide shows, you can easily create short video ads from a collection of photos, text, or existing video clips.
These are simple ways to grab attention. A slide show ad uses five times the video data, but it has eye-catching motion. Because of this, it loads faster than videos.
Within Ads Manager, you can create your ad, add text, and add music.
Collection Ads
Customers can click on five images or videos in these Facebook paid ads, only available for mobile devices.
You can sell your products using Collection ads and Instant Experiences (more about those below). In addition to showcasing a single product, the main photo or video can showcase much more. Customers can shop while on the go with this.
Lead Ads
Mobile devices are the only ones that can display lead ads. You see, they were designed so that people can easily provide you with their contact information without having to type a lot.
This is a great way to get people to sign up for your newsletter, try your product, or ask for more information. The use of this method has been successful with several automobile manufacturers.
We have a guide to using Facebook lead ads since they’re an excellent way to feed your sales funnel. There is a lot of information here to help you make the most out of this Facebook campaign.
Dynamic Ads
The use of dynamic ads allows you to reach the customers who are most likely to be interested in the products you are advertising.
Consider the case of a visitor who has looked at a product page or added a product to their shopping cart on your website but abandoned the purchase. This specific product can be advertised on their Facebook timeline with dynamic ads.
The Facebook marketing strategy can remind the potential customer to complete the purchase, and it can be very effective.
Products aren’t the only thing that can be dynamic. When Nature Fruit expanded into Malaysia, it used dynamic ads to manage the language settings for its ads.
They were able to create one ad that ran either in English or Simplified Chinese, depending on the user’s preference. As a result, we reduced the cost per add-to-cart by 25%.
Messenger Ads
You can reach the 1.3 billion people who use Facebook Messenger every month with Facebook Messenger ads. Choose Messenger as your ad placement when creating your ad. Also, select the Facebook feed option.
Your Facebook Page will be contacted through a Messenger conversation when you click the call-to-action button. Customers can use the application to talk one-on-one with a salesperson or customer service representative. The Facebook feed also allows you to run “click-to-messenger” ads. Using the Messenger app, here’s an example of an ad
Stories Ads
Vertically holding a mobile phone is the best way to use it. In stories ads, you can create full-screen vertical videos for mobile devices that allow you to maximize screen real estate without expecting viewers to turn the device.
Augmented Reality Ads
People can interact with your brand by using features like filters and animation in augmented reality ads. This filter could help users see how a particular shade of lipstick or a pair of glasses may look on them. You can also reach a wider audience with augmented reality ads. Selfies can be taken with the filter and shared on social networks.
The cosmetics band essence used mask filters to engage their audience in their augmented reality ads. Based on a poll of followers, the mask designs were developed using previous ad campaigns. 6.5 million people saw the ads throughout the two-month campaign.
