But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023.
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Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April. Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to Want Youth To Transform The Food System Let S Talk Finance data from digital intelligence platform Similarweb.
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Each of the ten biggest news websites in the US saw traffic decline year on year in October, according to the latest Similarweb data. The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits. In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January. It was followed by People (161.4 million visits, up 16% year-on-year) and both were the only large sites to see year-on-year growth for the second month in a row. The Independent also featured among the fastest-growing websites year-on-year coming in fifth place having seen visits up 40% compared to last January.
It was followed by Gannett’s flagship newsbrand USA Today (148.1 million, up 25% compared to April 2023), Visits to the news magazine’s website were up 149% year-on-year to 90.5 million, according to data from digital intelligence platform Similarweb. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus. The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).
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Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US. The Atlantic recorded 30.4 million visits in March according to Similarweb, meaning it was also up 30% compared to March 2024. The Sun was the fastest falling title in Press Gazette’s top-50 ranking, dropping 61.5% year on year to 22.1 million visits. Men’s Journal rose 338% year on year to 23.5 million visits and sports news website Athlon Sports grew 144/7% to 40.7 million visits. Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
- Since November 2023 Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain.
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- The sharpest month-on-month fall was seen at January’s fastest grower, The Los Angeles Times.
- All of the top-ten most-visited news sites in the US saw traffic growth when compared with June, according to figures from digital intelligence platform Similarweb.
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